BETH MARIE PORTFOLIO
  • Farm Portrait Series
    • Artist Statement
    • Images
Triumph Mile
Greater Abilities Program
Rock and Ride
Backwards Marathon
All of my logo design starts in my sketchbook.  For each project I write out a description of the organization/event, identify my target audience and make a "mind map" - essentially a web of descriptive keywords that can be associated with the client's mission. I use this map as an inspirational guide for my sketches, to ensure that the visual form of the logo effectively communicates the essence of the project, program, event or group.

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  • Farm Portrait Series
    • Artist Statement
    • Images