Rock and Ride Logo
Event Description
Rock and Ride is a 2 hour live music stationary cycling event in which participants will ride on a stationary bike (either their own with an indoor trainer or one provided) to a live local rock band! The event was originally intended to be an outdoor event held on The City Deck in Green Bay, Wisconsin. The location has since been moved to an indoor facility. Proceeds from the event will support myTEAM TRIUMPH Wisconsin Chapter, specifically their effort to participate in the 2013 Wisconsin Ironman.
About the Logo
When I initially began the design process for the Rock and Ride logo, the event was envisioned as an outdoor event called Rock and Ride the Deck. Therefore, many my the preliminary sketches included elements that reflected the City Deck location (sun, rays, deck, etc). After the decision was made to move the event indoors, I revisited the design and took a new direction. I removed the outdoor elements, while working to maintain a fun and somewhat edgy aesthetic.
Rock and Ride is a 2 hour live music stationary cycling event in which participants will ride on a stationary bike (either their own with an indoor trainer or one provided) to a live local rock band! The event was originally intended to be an outdoor event held on The City Deck in Green Bay, Wisconsin. The location has since been moved to an indoor facility. Proceeds from the event will support myTEAM TRIUMPH Wisconsin Chapter, specifically their effort to participate in the 2013 Wisconsin Ironman.
About the Logo
When I initially began the design process for the Rock and Ride logo, the event was envisioned as an outdoor event called Rock and Ride the Deck. Therefore, many my the preliminary sketches included elements that reflected the City Deck location (sun, rays, deck, etc). After the decision was made to move the event indoors, I revisited the design and took a new direction. I removed the outdoor elements, while working to maintain a fun and somewhat edgy aesthetic.